Expertise, Authority, Trustworthiness – EAT
Expertise, Authority, Trustworthiness – EAT E-A-T stands for “Expertise, Authority, Trustworthiness,” which is a ranking factor used by Google’s search algorithm to evaluate the quality and credibility of a website. The idea is that high-quality websites should have content written by experts in their field, with a level of authority and trustworthiness that is apparent …